Whoosh! Online
Edition Check
out the FAQ!


990111var

LICENSE FEE COST PER THOUSAND PER EPISODE


Posted 02-05-99

Variety
01-11-99

Reprint

COMMENTARY
This chart attempts to calculate the value of returns to a cable network by dividing the number of households watching a particular rerun by the license fee paid by the cabler. The result is the so-called cost-per-thousand viewers.

PRIMARY SOURCE

                             LICENSE FEE         COST PER THOUSAND
                             PER EPISODE      HH      A 18-49    A 25-54
Beverly Hills, 90210 (FX)        $ 70,000      $ 298      $ 424      $ 673
Northern Exposure (FX)           $ 70,000      $ 120      $ 258      $ 230
Babylon 5 (TNT)                 $ 100,000      $ 156      $ 210      $ 191
Law & Order (A&E)               $ 155,000       $ 57      $ 105       $ 91
N.Y. Undercover (USA)           $ 275,000      $ 321      $ 531      $ 569
Hercules (USA)                  $ 300,000      $ 331      $ 561      $ 605
Xena (USA)                      $ 300,000      $ 271      $ 443      $ 453
NYPD Blue (FX)                  $ 400,000    $ 1,270    $ 2,580    $ 1,932
Chicago Hope (Lifetime)         $ 475,000      $ 604    $ 1,161    $ 1,077
Party of Five (Lifetime)        $ 600,000    $ 1,342    $ 2,041    $ 2,214
The X-Files (FX)                $ 600,000      $ 963    $ 1,158    $ 1,200
Walker Texas Ranger (USA)       $ 725,000      $ 376      $ 986      $ 787
ER (TNT)                        $ 800,000      $ 657      $ 784      $ 763

 
Fourth quarter 1998

   This chart attempts to calculate the value of returns to a cable network by
dividing the number of households watching a particular rerun by the license fee
paid by the cabler.  The result is the so-called cost-per-thousand viewers.  The
same mathematical formula applies in considering the total number of adults 18
to 49 and adults 25 to 54.  The focus is on the five most competitive
entertainment-oriented cable networks and the off-network hours they run five
times a week in the most lucrative time periods of 6 p.m. to midnight.

Click here to return to the THIS WEEK IN XENA NEWS page.



Back to Whoosh!