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990111var
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Variety
01-11-99
Reprint
COMMENTARY
This chart attempts to calculate the value of returns to a cable network by dividing the number of households watching a particular rerun by the license fee paid by the cabler. The result is the so-called cost-per-thousand viewers.PRIMARY SOURCE
LICENSE FEE COST PER THOUSAND PER EPISODE HH A 18-49 A 25-54 Beverly Hills, 90210 (FX) $ 70,000 $ 298 $ 424 $ 673 Northern Exposure (FX) $ 70,000 $ 120 $ 258 $ 230 Babylon 5 (TNT) $ 100,000 $ 156 $ 210 $ 191 Law & Order (A&E) $ 155,000 $ 57 $ 105 $ 91 N.Y. Undercover (USA) $ 275,000 $ 321 $ 531 $ 569 Hercules (USA) $ 300,000 $ 331 $ 561 $ 605 Xena (USA) $ 300,000 $ 271 $ 443 $ 453 NYPD Blue (FX) $ 400,000 $ 1,270 $ 2,580 $ 1,932 Chicago Hope (Lifetime) $ 475,000 $ 604 $ 1,161 $ 1,077 Party of Five (Lifetime) $ 600,000 $ 1,342 $ 2,041 $ 2,214 The X-Files (FX) $ 600,000 $ 963 $ 1,158 $ 1,200 Walker Texas Ranger (USA) $ 725,000 $ 376 $ 986 $ 787 ER (TNT) $ 800,000 $ 657 $ 784 $ 763 Fourth quarter 1998 This chart attempts to calculate the value of returns to a cable network by dividing the number of households watching a particular rerun by the license fee paid by the cabler. The result is the so-called cost-per-thousand viewers. The same mathematical formula applies in considering the total number of adults 18 to 49 and adults 25 to 54. The focus is on the five most competitive entertainment-oriented cable networks and the off-network hours they run five times a week in the most lucrative time periods of 6 p.m. to midnight.
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