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Advertising Age
01/18/99
Page S2
REPRINT
COMMENTARY
Includes estimated current ad rates for the syndicated action hours: X-FILES (89K), ER (66K), STAR TREK DEEP SPACE 9 (59K), HERCULES (47K), XENA (46K), BAYWATCH (37K), EARTH FINAL CONFLICT (34K), STARGATE SG-1 (34K), WALKER TEXAS RANGER (31K), VIP (27K), NY UNDERCOVER (23K), NYPD BLUE (23K), PENSACOLA WINGS OF GOLD (22K), MORTAL KOMBAT (21K), CROW (19K), and NIGHTMAN (18K).PRIMARY SOURCE
Estimated cost of a 30-second commercial among the top 50 barter syndicated TV series. ''Friends''* $140,000 ''Seinfeld''* 137,000 ''Entertainment Tonight'' 105,000 ''Home Improvement''* 102,000 ''Fraiser''* 93,000 ''X-Files''* 89,000 ''The Simpsons''* 69,000 ''Wheel of Fortune'' 69,000 ''ER''* 66,000 ''Extra'' 65,000 ''Jeopardy!'' 63,000 ''The Oprah Winfrey Show'' 60,000 ''Star Trek: Deep Space 9'' 59,000 ''Hercules'' 47,000 ''Hollywood Squares'' 47,000 ''Mad About You''* 46,000 ''Xena, Warrior Princess'' 46,000 ''The Nanny''* 45,000 ''The Rosie O'Donnell Show'' 39,000 ''Access Hollywood'' 38,000 ''Baywatch'' 37,000 ''Judge Judy'' 35,000 ''Earth: Final Conflict'' 34,000 ''Stargate SG-1''* 34,000 ''National Geographic Explorer'' 32,000 ''Walker, Texas Ranger''* $31,000 ''VIP'' $27,000 ''Inside Edition'' 25,000 ''New York Undercover'' 23,000 ''NYPD Blue''* 23,000 ''Roseanne''* 23,000 ''Live With Regis and Kathi Lee'' 22,000 ''Pensacola: Wings of Gold'' 22,000 ''Mortal Kombat'' 21,000 ''Real TV'' 21,000 ''The Jenny Jones Show'' 20,000 ''The Jerry Springer Show''** 20,000 ''The Crow: Stairway to Heaven'' 19,000 ''Ricki Lake'' 19,000 ''Sister, Sister''* 19,000 ''Night Man'' 18,000 ''Siskel & Ebert'' 18,000 ''Montel Williams Show'' 17,000 ''Sally Jessy Raphael Show'' 16,000 ''Wild Life Adventures''** 16,000 ''Hard Copy'' 15,000 ''Judge Mills Lane'' 14,000 ''Maury'' 12,000 ''People's Court'' 11,000 ''Judge Joe Brown'' 8,000 Source: Advertising Age survey of national barter syndication buyers based on Nielsen Media Research's 50 top-rated shows through Oct. 25, 1998. Unit rates are based on average price paid for a 30-second unit, after audience adjustments are factored in for cash refunds. **Only one agency reporting. *Indicates an off-network show.
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